Wednesday, founded by jewellery designer Aiya Feldman, creates raw unapologetic statement jewellery that fits comfortably with the natural movement and shape of the body. Aiya’s design process is heavily informed by the anatomy of the human body and the raw states in which materials are found. Allowing the material’s formal qualities to function harmoniously with Aiya’s aesthetic intention, shapes her creative process, which is manifested in the execution of her designs. Wednesday pieces, often intended to adorn new or seemingly strange places on the body, collaborate with the wearer. The pieces respond to their movements and shift accordingly, like playing a game of Marco Polo. In combining classic silver-smithing techniques, high-quality materials, and mindful design, Wednesday Jewellery progresses the traditional aesthetic of luxury.Why Wednesday? Simply because it was the day on which Aiya was born.